Pitch Perfect
Get Your Beauty Product Featured in Holiday Gift Guides (and Build Pre-Holiday Buzz)
Everything you need to know to pitch your beauty, health or wellness product to media, land in holiday gift guides and gain the attention of customers during the peak sales season of the year.
Join PR pro, Aimee Majoros and I, as we work through building a gift guide media pitch, share our best tips for finding editor contacts and gift guide listings, and show you how to leverage a gift guide placement to sell through your products during the holiday season.
In this training, you will learn:
The exact methods that Aggie and Aimee use to land press like Oprah's Gift Guide and Instyle for their clients and support their holiday sales goals.
What makes a product desirable to editors, influencers and creators, increasing your chances of landing coveted gift guide spots that get people talking about your brand.
The layout of a holiday gift guide pitch and what to include in your copy.
How to connect with the right contacts to pitch for holiday gift guides and reach the most influential pubs (including a coveted contact list).
What to do once you land a placement or mention and how to leverage it for more sales, wholesale, and partnership opportunities.
WHEN YOU SIGN UP, YOU WILL GET:
A media pitching workbook with example gift guide pitches
30 Holiday Gift Guide Subject Lines
Bonus: A contact list with email configurations to your top favorite 30 pubs.
Our gift guide media pitching framework with 30 days of replay access